“You can’t bore people into buying your product.”
Smart business owners know that one isn’t a writer simply because he or she owns a pencil. Those who don’t realize that simple fact are why we see so many poorly written ads when we open our morning papers.
Good, effective ad writing takes a pro, and the less space that’s available to get the vital message across (writing a company’s tagline or writing billboards, for instance), the more important it is to bring a pro writer into the creative circle. Livelihoods and reputations are at stake, and in today’s highly competitive economy, “Big enough to serve you, small enough to know you” and “Our people make the difference,” simply no longer do the job. Unless, of course, the job is curing insomnia. It’s a fast-paced world out there, and in the blink of the eye your ad can be on the previous page. The object of advertising, therefore, is to grab the audience’s attention and hold on tight.
Good advertising is easy to get.
Effectively writing ads, brochures, radio spots, billboards, or websites comes down to this necessity: find the exceptional in a product or service (known in ad-speak as the “unique selling proposition” or USP) and let the target audience know – in an informative, interesting manner – why it needs to buy what you’re selling. That’s the job Words to the Wise does so well.
You came to this site looking for something, so you’re better than halfway there. I don’t own a used car lot or a brokerage house. What I do own is a little company called Words to the Wise, Inc., a love of the English language, and a talent for putting words together that sell products and services in interesting ways.
Here’s what’s available:
- Business-to-business advertising copy
- Retail advertising copy
- Direct mail
- Sales letters
- Product sheets
- Annual reports
- Radio copy
- Web copy
- Corporate taglines
- Outdoor advertising
- Transit advertising
And if you need PR, graphic design, web creation and/or maintenance, or any other marketing or advertising service to go along with the copy, I work with some of the best, most talented, and most affordable creative people in the NY/NJ/Metro area.
Get in touch and let’s make beautiful money together.
Haven't seen any of my produced work yet? Take a look some copywriting samples.