Résumé

Qualifications:

Creative, multifaceted senior writer with extensive experience in all aspects of marketing and advertising B to B and B to C. Exceptional collaborative and interpersonal skills. Genuine team player with the ability to translate complex ideas into understandable sales concept. Developer of on-target campaigns driven by expressed objectives. Rare combination of award-winning creativity and good business sense. A knack for writing sharp headlines and body copy that both entices and informs, built on the belief that audiences can not be bored into buying products or services. Excellent presentation skills. Adept at building & maintaining client and vendor relationships.

Writing experience includes:

• Newspaper ads
• Annual reports
• Sales sheets
• Trade publication ads
• Websites
• Public relations
• Brochures & newsletters
• Radio
• Direct mail

Experience:

November 2007 – Present
Medco Health Solutions . Franklin Lakes, NJ

Copywriter, Corporate and Field Marketing
(Contract position obtained via The Creative Group, Paramus, NJ)

Write and help prepare confidential and non-confidential materials in support of the company’s sales efforts. Such materials include PowerPoint presentations, internal product briefs, fact sheets, field alerts, and website updates. I have also worked with the company’s Creative Resources to write ads and posters, and to provide my opinions on work in progress.

November 2006 – October 2008
Toys R Us . Wayne, NJ

Copywriter, Corporate Marketing
(Contract position obtained via The Creative Group, Paramus, NJ)

Wrote materials in support of customer service, including e-mail templates and website updates. Did catalog copy when that department was understaffed.

April, 1978 – October, 2006
Turchette Advertising . Fairfield, NJ

Co-Creative Director/Copy Director/ Vice President

In partnership with my associate, created marketing and advertising for clients in segments that included healthcare, pharmaceutical packaging, pharmaceutical printing, professional sports, electronic business equipment, telecommunications, financial services, and food technology. In addition to retail and trade print ads, broadcast, transit, and point-of purchase materials, wrote direct mail campaigns for a variety of clients; work included direct-marketing brochures, letters, “teaser” postcards, and self-mailers.

Accomplishments:

• Oversaw creative and production departments.
• Successfully completed dozens of projects budgeted in the six-figure
  range. Never missed a deadline.
• Often worked directly with clients when the assigned account rep or
  account supervisor was unavailable.
• Acted as the liaison between the creative department and/or the
  account servicing department and vendors, including photographers
  stock-photography houses, printers, and web programmers.

1989 – present
Words to the Wise, Inc. . Westwood, NJ

Owner/President

Freelance advertising writing, studio and location photography, and web design. Completed hundreds of writing and photography assignments since incorporating. Learned (self-taught) Photoshop to provide a value-added service to clients. Current clients include Industrial Controls, Wanamassa, NJ; Colony Hardware Supply, Hartford, CT; CBK Group, Paramus, NJ; McFrank & Williams Advertising, NYC, NY; and Turchette Advertising, Fairfield, NJ.

1968 –1978
Popular Club Plan . Passaic, NJ

Writer/Editor

Wrote catalog copy for consumer electronics, home furnishings, fashion, bed and bath, photographic and optical equipment, cookware, etc. Edited copy of four other writers engaged in creating the bi-annual catalog and various deadline-sensitive supplements and collateral materials.

1973 – 1983
Fairleigh Dickinson University . Teaneck, NJ

Adjunct faculty member

Taught English literature as a faculty member of FDU’s Saturday College, a program for those students wishing to take college credits in a formal but unhurried environment. My course syllabus ranged in content from classical to modern literature. I lectured 2 ½ hours each Saturday per 15-week trimester.

Education:

Master of Arts, English Literature
Fairleigh Dickinson University, Madison, NJ

Bachelor of Arts, English Literature
Fairleigh Dickinson University, Teaneck, NJ

Affiliations:

National Association of Photoshop Professionals (NAPP)

Additional skills:

MS Word, MS PowerPoint, Adobe Photoshop CS2, Adobe InDesign CS2

References:

Upon request.